///Mercedes-Benz Fashion Week Madrid:: : Kinesis 2020
The KINESIS autumn-winter 2020/21 show was presented at MBFWM - Mercedes Benz Fashion Week Madrid in January 2020. The "USER VS HUMAN" collection was born as an interrogation of the world of technology and the impact it has had on society.

The colors used in this mini-collection are strident, like neon yellow, and reflective, trying to convey a technological, futuristic feel, with references like yellow vests and matrix, among others. Technology has created an extension of reality where what we are is a reflection of what we see on platforms such as reality TV, social networks and many other media that have been built via technology.

This digital era has created a ludification of society, seeing reality as a game where the user founds their own concept through the response they receive from others, in other words, our lives only happen if they are seen by thousands of strangers . 



BACKSTAGE:


SHOW :

Look 1
Look 1. Detail
Look 2. 
Look 2. Detail
Look 3. Detail
Look 3.

SELFIE MODE :

In the second look of the catwalk, a cell phone was placed in selfie mode to showcase this digital parallel world that is present at all times, a self-portrait of each spectator present, who in turn recorded his or her reflection. You can see the video by entering the following link  



SPEC SHEETS :

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