GAV SPORT
CAMPAIGN 1: i29
Concept: The i29 collection celebrates 29 years of GAV SPORT with 29 iconic pieces inspired by our most popular designs. Each item tells a story, blending nostalgia with timeless quality and style.
Collection Catalog: A digital and physical catalog featured high-quality images, stories behind each design, and was distributed in-store and online.
https://drive.google.com/file/d/1cDFCJEAhcfagKT6iMBeobzJFxDl8uwN7/view?usp=drive_link
Social Media: Facebook Ads and Instagram advertising strategy
For the i29 campaign, Facebook and Instagram ads were tailored to three key objectives:
- Reach: Maximized visibility with eye-catching visuals in carousels and reels, showcasing the collection.
- Engagement: Boosted interaction through polls, story shares, and calls to tag friends or share personal GAV SPORT memories.
- Brand Awareness: Highlighted GAV SPORT’s 29-year legacy with nostalgic storytelling and emotional video content.
Instagram focused on visually dynamic formats, while Facebook emphasized detailed posts and event promotions to engage diverse audiences.
CAMPAIGN 2: SALES
Concept: "Timeless Styles, Now on Sale"
This campaign focuses on offering older collections at discounted prices, aiming to increase online sales and clear out inventory while emphasizing the timeless quality of GAV SPORT’s products.
Objectives:
- Boost Online Sales by offering discounts on classic items.
- Reinforce Brand Loyalty by showcasing the enduring value and quality of past collections.
- Discounted Offers on iconic pieces, highlighted through a digital and print catalog.
- Social Media Ads (Facebook & Instagram) targeting broad audiences to spread awareness and create urgency with limited-time offers.
- Engagement Campaigns encouraging customers to interact and share their experiences with past collections.
- Catalog Distribution online and in-store, with direct links to purchase.
- https://drive.google.com/file/d/1lFlc0TfkLumWeWDYATslnUuZ0HjpAFLY/view?usp=drive_link
- Exclusive Online Offers and in-store promotions like "Buy One, Get One Half Price" to drive traffic and sales.
CAMPAIGN 3: CHRISTMAS
Concept: "Timeless Styles, Now on Sale"
This campaign focuses on offering older collections at discounted prices, aiming to increase online sales and clear out inventory while emphasizing the timeless quality of GAV SPORT’s products.
Objectives:
- Boost Online Sales by offering discounts on classic items.
- Reinforce Brand Loyalty by showcasing the enduring value and quality of past collections.
- Discounted Offers on iconic pieces, highlighted through a digital and print catalog.
- Social Media Ads (Facebook & Instagram) targeting broad audiences to sp
CAMPAIGN 4: FATHER’S DAY
Concept: "GAV SPORT Father’s Day: Timeless Bonds"
This Father’s Day campaign celebrated the connection between generations with inclusive visuals and interactive activities, emphasizing the timeless style of GAV SPORT’s designs.
Objectives:
- Boost Father’s Day Sales by showcasing products as perfect gifts for fathers and sons.
- Emphasize Timeless Style with campaigns highlighting the versatility of our pieces across generations.
- Engage Customers with an interactive contest and social media campaign celebrating fatherhood.
- Inclusive Imagery: Featured a father and son as models, showcasing the same designs to highlight the versatility and timeless appeal of our pieces.
- Social Media Contest: Customers shared a photo with a message to their father for a 10% discount.
- Community Video: A compilation of customer-submitted photos and messages shared on social media, creating an emotional connection.
- Ads on Facebook & Instagram: Promoted the campaign and contest, focusing on emotional appeal and timeless style.
- In-Store & Online Discounts: Exclusive offers and Father’s Day bundles for gifting.
Boosted Father’s Day sales, engaged customers with interactive elements, and reinforced GAV SPORT as a brand that celebrates timeless family bonds.
CAMPAIGN 4: WOMAN DAY
Concept: "GAV SPORT Women’s Day: Empowering Women Behind the Brand"
This Women’s Day campaign celebrated the women who bring GAV SPORT to life, giving visibility to their contributions and highlighting the #IMadeYourClothes movement.
Key Elements:
- Employee-Centered Imagery: Featured portraits of GAV SPORT’s female employees, celebrating their role in creating our products and showcasing their stories.
- #IMadeYourClothes Initiative: Promoted transparency and ethical fashion by highlighting the women behind each garment.
- Social Media Campaign: Shared photos and stories of our employees across platforms, encouraging followers to engage with the hashtag and celebrate women’s contributions.
- Facebook & Instagram Ads: Focused on empowering visuals and messages of gratitude for women in the fashion industry.
- In-Store Displays: Highlighted employee portraits and their contributions to GAV SPORT in stores.
- Email Campaign: Sent a newsletter featuring stories of our female workers and encouraging customers to support ethical fashion.
Strengthened GAV SPORT’s brand identity as socially conscious, engaged customers with meaningful storytelling, and reinforced a commitment to empowering women in fashion.